Pometry
Pometry is a data technology startup specialising in temporal graph analysis, which is a way of understanding not just how data points are connected, but how those connections change over time. Their platform helps organisations work with complex, evolving datasets to detect patterns, manage risk, and gain deeper insights across industries like finance, compliance, and supply chain management.
Strategy was central to this project. Pometry came with a product-led name, a quirky logo, and a vision for their ideal site. I worked closely with their stakeholders to develop a clear strategy covering brand positioning, user research, and UX/UI principles. My responsibility was to ensure this approach guided not only the website I designed, but could also be embedded into their product by the internal engineering team.
Creating a modular design system for Pometry was an obvious choice. With no internal design team, they needed the flexibility to spin up multiple landing pages while staying consistently on brand. It was also vital to meet investor expectations by positioning Pometry as a market leader, with instant recognition across all platforms. I developed a cohesive colour palette, selected fonts and established a clear type scale before creating brand assets and designing the modular components the co-owners could use to build their pages, and create outreach material. I also created a Brand Guidelines document for them to use.
As part of the project, I designed the full website using the block components, and created custom visuals and interactions to showcase Pometry’s products and features. This approach helped explain a complex concept to their audience without losing the technical depth. Motion design added another layer of clarity, ensuring the story was engaging and easy to follow. Alongside this, I curated a library of images for Pometry and developed an AI prompt for generating bespoke visuals whenever they needed something highly specific.