Daylit
Daylit offers a working capital platform that gives businesses faster access to funds and better control over cash flow. By automating accounts receivable intelligence and offering flexible financing tools, Daylit helps companies cover day-to-day costs, make larger investments, and smooth out cash flow hiccups.
I created a modular design system in Figma to give Daylit’s team the ability to quickly build new landing pages and marketing assets without losing consistency. The system included reusable components, a refined colour palette centred on their signature yellow, and clear rules for typography and layouts. I also re-skinned platform screens in the new branding so their product visuals matched seamlessly with the site.
I designed the full website with a focus on flexibility and clarity. Custom visuals and animations were developed to make Daylit’s complex product easier to understand, using storytelling rather than heavy technical detail. The modular build meant multiple landing pages could be launched with ease, while the bold yet balanced use of yellow gave the site a strong and recognisable identity.