Caide
Caide is an AI-powered campaign manager for cold outreach, built for agencies, solopreneurs, and lean sales teams. It sources and enriches leads, drafts persuasive emails, automates follow-ups, and manages campaign infrastructure, so users spend less time juggling tools and more time getting real conversations. It emphasises personalisation, GDPR compliance, and measurable outcomes to make cold outreach feel less like spam and more like opportunity.
Caide was looking at creating their first ever website, so the work started from the ground up. I analysed their competitors, ideal customers, and offering, then defined a clear strategy to make them stand out in a crowded B2B AI market. The goal was a brand direction that felt bold, fun, and instantly recognisable.
As a small, technical team, Caide needed clear guardrails for consistency. I built a lean design system that covered layouts, colours, and components, giving them the flexibility to build quickly while keeping everything on brand.
Building on their existing logo and custom illustrations, I designed a colourful, illustration-led site that focused on storytelling over heavy text. The design delivered digestible information in a lively way, helping Caide feel approachable while still professional. Every element was built modularly, so the team could rearrange blocks to create new landing pages as they grew.